Digital Marketing For NC Businesses
NC digital marketing experts
From Asheville to the Outer Banks we are the NC digital marketing experts.
Becoming a competitor in the digital world is no longer an option for most businesses.
The key difference between z5 Marketing and most other North Carolina marketing agencies is that we don’t just play to compete, we play to help you DOMINATE your local markets.
If you are looking to beat out your online competitors, grow your brand awareness and reach your full marketing potential you came to the right place.
We are a full-service NC digital marketing agency with multiple services to help you take your NC business to the next level.
Performance & Results Driven Marketing Solutions
Unlike traditional North Carolina marketing, digital marketing is 100% results-driven. Everything we do is backed by trackable analytics.
We can tell every page that has been visited, where the traffic came from and exactly which buttons or ads they clicked on while visitor was on your site.
In addition to tracking your website and ads, we can also help you track your offline marketing campaigns (TV, Radio, Print, Events, etc) as well.
When you work with an agency who truly understands these analytics and knows how to use them, it can be a game changer for your business!
Digital Marketing Services We Offer
- SEO (search engine optimization)
- SEO Website Audits
- SEM (search engine marketing)
- PPC (pay per click advertising)
- CRO (conversion rate optimization)
- Web Design & Development
- Offline Campaign Tracking (TV, Radio, Print, Events, etc)
- and more…
Search Engine Optimization
Example Of Charlotte Search Engine Optimization
Search engine optimization is the process of optimizing your website in an effort to help it communicate better with search engines.
The end goal of SEO the goal is to improve where your website ranks in search engine results.
If your website is ranked on page #1 of Google or Bing search results for targeted keywords, your website is likely to get a percentage of the traffic from these searches. The higher your website ranks on page #1 the higher percentage of traffic you will receive.
However, if your website ranks below page one then it will be lucky to receive any of this free traffic from search results.
Think about it like this…
How often do you go to page 2, 3, or 6 looking for search results?
If you are like most people, probably not very often right?
Unfortunately, if this is where your website ranks, you will have to primarily rely on paid advertising, social media marketing and other sources for your website traffic.
While it’s not always the easiest nor fastest rank your site on page #1, it is the most cost-effective long-term solution to consistently generate more leads and phone calls for your business.
SEO Website Audit
An SEO website audit is a good way to get an overall assessment of how well your site is optimized for the search engines.
It will give you an expert analysis of why your website may be underperforming in the search engines and tell you what work needs to be done in order to improve your search rankings.
Search Engine Marketings
Search Engine Marketing (often referred to as SEM) is the practice of combining both SEO and pay per click advertising to help achieve multiple listings on page one of search results.
Since SEO can often take a few months before you see results, PPC (paid advertising) campaigns can be run while SEO campaigns are being implemented.
This combination helps ensure an ROI from day one on your digital marketing project.
Pay Per Click & Social Advertising
Pay per click advertising (often referred to as PPC) is the most common form of paid internet advertising.
PPC ads can most commonly be found at the top of search engine result pages (such as Google, Bing, Yahoo, etc.).
On search engines, these ads are usually labeled with “sponsored” or “ad” to help distinguish the difference between paid and organic results.
Google Local Business Paid Ads
However, PPC ads are not limited to just search engines, they are the main revenue source for many websites from small blogs to major social media platforms such as Facebook and YouTube.
Conversion Rate Optimization
Conversion rate optimization (often referred to as CRO) is what assures you get the most out of every digital advertising dollar you spend.
It is the study of your site’s visitor data which can then used to help determine which pages killing it and which ones need changes or adjustments made to them.
This is what often makes the difference between a website that actually generates business leads (and phone calls) and a website that doesn’t.
In a nutshell, your website without CRO your site is only untested theory of what the designer thinks “should work”.
Proper CRO provides much-needed website analytical data to help make educated decisions about changes that need to be made to your website.
This is how you truly take your marketing to the next level once your site starts receiving traffic.
Web Design & Development
When it comes to digital marketing, your website should be the cornerstone of your strategic marketing plan.
It should be the think that all your other marketing is built upon.
It is literally the foundation of your online business, so it is important that you get this part right. This is why we take great pride in custom building and managing marketing websites for our clients.
Our North Carolina Local Service Hubs
While we service clients throughout the state of North Carolina remotely, if you are near one of our local service hubs you can schedule an in-person meeting to discuss your next digital marketing project.
Work With NC Marketing Experts
If are ready to take your business to the next level or want to learn more about why we are considered NC digital marketing experts contact us today and we can discuss your next project.