Local SEO For Small Businesses
Our local business SEO services are for small business owners who want to dominate their local service area.
If you are looking to expand in your local market then local search marketing should make up a large percentage of your marketing efforts.
The difference between local SEO and traditional marketing (tv, radio, print, etc) is in the power of the intent of the user. When a person goes to Google and searches for a service it is because they have some need that service.
When a TV viewer sees an ad for a service, sure that’s great for branding and recognition purposes but they may not need that service for 2 or 3 years.
How Local Search Engine Optimization Really Works
When you need a plumber, electrition, or just want to find somewhere different to eat dinner…
Where do you turn?
Twenty years ago the overwhelming answer would have been “The Phone Book” or “The Yellow Pages”.
Nowadays everyone just pulls a phone out of their pocket or purse and ask Google as instantaneously as the thought that came to their mind!
What If Your Business Was Ranked #1 On Google In Your Local Market?
Many business owners we work with don’t quite understand the magnitude of what this can mean for their business.
It’s not uncommon for local SEO clients to see as much as high as 30% to 40% increase in new business coming from search results and website traffic once they are at the top of page #1.
Of course, this isn’t an overnight process but if done correctly it will last for years to come.
Can you imagine the effect a 30% increase in new business would have on your business?
For most clients we work with this is a large jump in company growth when you consider a 30% to 40% increase in revenue over a period of 12 months.
This is the very thing that we specialize in helping the businesses we partner with do.
So What Is Local Search Engine Optimization?
Local search engine optimization is simply geographically targeted SEO. The key strategy with local SEO is helping the search engines recognize that your website is the most relevant “local business” for your geographic service area.
If you want to win the local search rankings game your site has to be the most relevant “plumber” in your service area. It’s about providing the search engines with the correct information they need to determine your site to be the most geographically relevant plumber.
Fifteen years ago it was as simple as spamming the heck out of location keyword, but search engines have wised up to that and things have become a lot more complex in recent years.
To get a better idea of what search engines are looking for check out Googles basic guidelines in there “SEO Starter Guide” publication.
Our SEO services also include getting your business to the top of Google & Bings local business “maps listings”. This real estate is quickly becoming the most valuable place on the internet for a local small business to be listed.
The Dangers Of Neglecting SEO Marketing
It is estimated that 80% of people who respond to Television, Radio and Billboard Ads will turn to search engines (Google, Bing, etc) to find your phone number.
The most costly part of poor search results is when a potential client searches for a business to find it’s phone number… And end up calling a competitor because the number they were looking for was nowhere to be found on the first page of Google.
As far-fetched as this may sound… unfortunately it’s not! It happens more often than many business owners realize.
In fact, if you are in a fairly competitive market and you are paying or Television, Radio or Billboard ads there is a high likely hood that a competitor is using your business name as a keyword for their Google and Bing ad campaigns.
This is known as “Brand Jacking” in the internet marketing industry.
And while Google doesn’t allow your brand or business name to be used in the visible text of the ad itself…
Here is what Google has to say about using your brand or business as a keyword (not visible), “We don’t investigate or restrict trademarks as keywords.” Click here to read Googles full stance on this issue.
As unfair as this may sound, at the end of the day Google mission is to sell ads.
Why z5 Marketing?
We specialize in assisting small to midsize businesses throughout the United States with their local SEO needs.
Local search engine optimization is the strategic focus of our business. Every other service we offer is there to help strategically boost or protect your SEO efforts and results in one way or another.
If you are ready to learn more about our local business seo services and how we can help take your business to the next level let’s discuss your project.