What Is Conversion Rate Optimization?
Conversion rate optimization services (CRO) is how you get the most out of every advertising dollar you spend.
CRO is the study of your site’s visitor data which gives key indicators of things that are working and things that need to be changed. This is how you turn an underperforming website into a well-oiled marketing machine.
If you want to turn your website into a 24 hour per day lead generating machine for your business conversion rate optimization is a critical step.
Why Your Website Sucks At Generating Leads
Without CRO your website is only a guess (untested theory) of what your web designer thinks will work best in your market.
Everyone knows that every business is unique and different in their own way. It is not uncommon to see two businesses in the same industry cater to completely different demographics through their branding, marketing, etc..
Likewise, every customer market is a little different and can vary greatly from city to city.
Things such as age demographics, language patterns and buying habits can change drastically within only a few hundred miles geographically.
For example, marketing language that may work for a business in Brooklyn NY may not work so well for a business in Allentown PA even though these two cities are less than 100 miles apart.
If your website and marketing are not properly dialed in and continually monitored, chances are that you will be throwing a large percentage of your ad money away.
Conversion rate optimization simply takes the guesswork and inefficiencies out of your marketing budget!
Why Is CRO Often An Overlooked Service?
Sadly conversion rate optimization is probably one of the most overlooked aspects of digital marketing when it comes to small and mid-size business websites.
We speculate that this occurs for several reasons:
- Most web designers and developer don’t have a lot of experience in digital marketing (even though many claims to)
- Most marketers don’t have much experience in web development and design (even though many claims to)
- Business owners are never really helped to understand the level of importance of CRO and that it is often the key to ever seeing a positive return on investment of their website. Basically, anyone who sells you a once and done website for marketing has done you a disservice.
It really comes down to this…
Most marketing and web design agencies out there are not skilled in this area and as a result, CRO is typically reserved for larger organizations like Walmart, Amazon, etc..
The Secret To Digital Marketing Success
Conversion rate optimization truly is the backbone of ALL your digital marketing efforts. If you ever want to reach your full marketing potential you can’t neglect this step.
It does not matter if your strategy involves SEO, PPC, organic social media, etc.. CRO is how you maximize your results
Through proper CRO we know where traffic is coming from, what pages they are going to and what buttons they are clicking to get there. It’s an in-depth process but the numbers never lie and they always tell us what areas of your site is falling short and needs improving.
Sure it’s an involved process but if a company is going to spend hundreds and thousands of dollars per month on their digital marketing it pays to get your conversion rates right!
What Does Conversion Rate Optimization Consist Of?
- Site Visitor Analytics
- Advertising Analytics
- Search Engine Analytics
- Social Media Analytics
- Competitor Research
- Competitor Analytics
- Visitor Tracking
- A/B Split Testing
- and more
Contact today to learn how our conversion rate optimization services can help you fine tune your site and maximize your marketing results.